This table explains the areas and issues that Good On You assesses when rating services brands, and the impact of these issues.
Planet
Area | Issue | Summary |
Resources and waste | Business model, equipment and furnishings | How the service model mitigates environmental impacts through the selection of lower-impact equipment and furnishings. We also identify which service inputs and product categories are material so the questionnaire can route brands to the most relevant environment, labour, and animal rights issues. |
Resources and waste | Product | Whether brands source lower-impact products used to deliver their service or sell to customers. We look for environmental procurement policies, certified or lower-impact products, disclosure of aggregate weight or volume, and the proportion of products covered by recognised lower-impact categories. |
Resources and waste | Bundled services | Whether brands that resell or arrange major third-party services, purchases, or packages offer lower-impact or certified options and can demonstrate their sustainability impact. This applies where the brand influences consumer choices, such as travel packages, real estate, or other bundled service offers. |
Resources and waste | Food and beverage | How brands reduce the environmental impact of food and beverages sold or offered as part of their service. We look at lower-impact food and beverage options, sourcing practices, recognised certifications, disclosure of aggregate weight or volume, the proportion of products or ingredients covered, and lower-impact packaging. |
Resources and waste | Circularity | How brands address circularity and waste generated by their service model and direct operations. We reward business models and initiatives that reduce waste, extend product life, keep materials in use, and manage service-related waste and byproducts responsibly. |
Climate change | CDP Climate Disclosure | Whether brands disclose to CDP Climate when requested, and what their latest CDP Climate score is. |
Climate change | Climate change measurement | Whether and how brands measure greenhouse gas emissions across their direct operations and value chain. We look at the tools used to measure and report emissions, which scopes are measured, and the quality of scope 2 and 3 measurement approaches. |
Climate change | Climate change reduction | The actions brands take to reduce greenhouse gas emissions in their direct operations and value chain. We look at renewable energy use, certifications, supplier action, initiatives to reduce employee or customer transport emissions, and other climate change reduction initiatives. |
Climate change | Climate change targets | Brands’ greenhouse gas emissions reduction targets. We look at whether targets are current, which emissions scopes they cover, and whether targets are absolute, intensity-based, science-based, or otherwise ambitious enough to address material climate impacts. |
Climate change | Climate change progress v target | Whether brands report progress against their greenhouse gas emission reduction targets. Setting targets is important, but brands are expected to disclose whether they are on track and demonstrate progress towards meeting their stated climate commitments. |
Chemicals | Hazardous chemicals | How brands reduce or eliminate the use of environmentally hazardous chemicals in their direct operations. We look for concrete reduction or elimination initiatives and disclosure of progress against any hazardous chemical commitments or targets. |
Chemicals | Microplastics | How brands minimise the impact of microplastics from products they use or sell, such as personal care, cleaning, or synthetic products. We look for recognised plastic-free or microplastic-free certifications and other measures that reduce microplastic impacts. |
Water | CDP Water disclosure | Whether brands disclose to CDP Water when requested, and what their latest CDP Water score is. Disclosure through CDP provides a comparable signal of water risk management, measurement, targets, and transparency. |
Water | Water targets | Brands’ water stewardship targets. We look at whether brands set contextual targets aligned with the CEO Water Mandate, as well as quantitative targets to reduce water withdrawals or consumption in direct operations. |
Water | Water reduction | The initiatives brands have implemented to reduce water use in their direct operations. We look for measures such as water recycling, reuse systems, efficiency improvements, and other actions that reduce water withdrawals or consumption. |
Water | Water measurement | Whether brands measure water use and wastewater in their direct operations and in the supply chain of products they use or sell. Measurement is expected to cover the most material parts of the brand’s water footprint and support credible reduction efforts. |
Water | Wastewater management | How brands manage wastewater impacts in their direct operations and the supply chain of products they use or sell. We look for initiatives such as biodegradable chemicals, wastewater treatment, safe discharge practices, and measures that reduce pollution from service delivery. |
Citizenship | Environmental citizenship | The actions services take as corporate citizens to address environmental harm related to their business model including innovation, advocacy, and remediation of negative incidents. |
People
Area | Issue | Summary |
Policies | Code of Conduct | Whether brands have labour standards that apply to their direct operations, offices, retail outlets, contractors, and suppliers. We look at operational risk by country; Codes of Conduct or HR policies aligned with ILO principles; the parts of the workforce covered; and whether standards include implementation mechanisms such as risk assessment, monitoring, remediation, and reporting. |
Policies | Gender, diversity, and inclusion | How brands prevent discrimination and support gender, diversity, and inclusion in direct operations and contractor workforces. We look for policies, implementation mechanisms, goals and progress, inclusive recruitment, ownership or leadership by marginalised groups, and initiatives that empower women and prevent harassment and violence. |
Policies | Wellbeing | How brands support worker wellbeing beyond legal minimums. We look at ongoing training and professional development for non-executive employees, as well as additional benefits such as health insurance, leave, flexible work, and other measures that improve workers’ quality of life. |
Policies | Worker empowerment | How brands enable workers to exercise voice and collective power. We look at union membership or effective collective bargaining coverage for non-executive workers and contractor workforces, the frequency of negotiations, and disclosure of negotiation outcomes. |
Supply chain risk | Product | How brands minimise labour abuse risks in the supply chain of products used or sold alongside their services. We look for recognised labour certifications or accreditations, such as Fairtrade, WFTO, or GOTS, and the proportion of products covered. |
Supply chain risk | Food and beverage | How brands minimise labour abuse risks in the supply chain of food and beverages used or sold as part of their service. We look for recognised labour standards and certifications such as Fairtrade, Rainforest Alliance, or UTZ, and the proportion of food and beverage products covered. |
Assurance | Auditing | How brands verify that labour standards are being met in their direct operations, offices, retail outlets, contractors, and suppliers. We look at audit coverage, frequency, type of monitoring, third-party involvement, worker participation, corrective action plans, remediation, and disclosure of audit findings. |
Assurance | Supplier relationships | How brands structure purchasing practices and supplier relationships to reduce the risk of worker exploitation. We look for practices such as long-term contracts, incentives for good labour practices, and commercial arrangements that give contractors and suppliers greater financial security. |
Assurance | Grievance mechanisms | Whether brands provide effective grievance mechanisms for employees, contractors, and supplier workers. We look at whether mechanisms are independent or third-party managed, anonymous, accessible, and transparent, as well as whether brands disclose grievances received, addressed, resolved, and how complaints are remediated. |
Assurance | Positive labour conditions | Whether brands create positive labour outcomes through their business model or specific practices. We reward enterprises or NGOs that exist to address social issues, provide livelihood opportunities for marginalised or fragile communities, or otherwise demonstrate improved labour rights outcomes. |
Living wage | Living wage methodology | Whether brands have adopted a recognised living wage definition and methodology. We look for alignment with credible approaches such as the Global Living Wage Coalition or ILO-consistent definitions, and whether the methodology is robust enough to guide wage assessment and improvement. |
Living wage | Living wage outcomes | Whether brands ensure payment of a living wage and take action to improve wages. We look at the types and proportions of workers covered, including non-executive workers and contractors, as well as projects, commitments, or other initiatives to improve wages over time. |
Collaboration | Multi-stakeholder initiatives | Whether brands participate in credible multi-stakeholder initiatives that support responsible business conduct and improved labour conditions. We consider participation in initiatives such as the Responsible Business Alliance and UN Global Compact. |
Citizenship | Labour citizenship | How brands demonstrate broader responsibility for labour rights. We consider advocacy and leadership initiatives, actions taken to protect workers during COVID-19, and whether brands have been involved in major labour rights incidents in the last five years, including remediation, compensation, and prevention of recurrence. |
Animals
Area | Issue | Summary |
Animal-derived materials | Food and beverage | How brands address animal welfare risks in food and beverages they use or sell. We look at the proportion that is vegan, certified vegan, or made with certified animal-derived ingredients, the certifications used, disclosure of coverage, and commitments to reduce or eliminate animal-derived food and beverage products. |
Animal-derived materials | Product | How brands address animal welfare risks in non-food products they use or sell. We look at whether products are vegan, certified vegan, or made with certified animal-derived materials, the certifications used, disclosure of coverage, and the proportion of products covered across relevant animal-derived material categories. |
Welfare and commitments | Commitment to elimination | Whether brands have made a public commitment to eliminate the use and sale of products derived from animals. We look at the timeframe for elimination and whether the brand is on track to meet its commitment. |
Welfare and commitments | Animal testing | How brands reduce the risk of animal testing in the products they use or sell. We look for recognised cruelty-free certifications, endorsements, and supplier requirements that prohibit animal testing across relevant product categories. |
Welfare and commitments | Wild animals | How brands protect wild animals affected by the services they offer or the products they sell. We look for measures that prevent captivity, mistreatment, abuse, or other harms, particularly where tourism or other services involve interactions with wild animals. |
Citizenship | Animal citizenship | How brands demonstrate broader advocacy for animal protection. We consider meaningful financial support, work with animal NGOs, advocacy initiatives, and whether the brand has been involved in animal rights scandals in the last five years, including remediation and compensation. |