Good On You Resource Centre

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Good Measures Benchmarking

Good Measures

Good Measures Benchmarking

Benchmarking measures show the average scores and selected industry insights for your brand size, calculated based on brands ratings from the past 12 months.

Last updated on 01 Jun, 2026

The following benchmarking measures are presented on the home page in Good Measures.

  • Overall average score

  • Average score for each rating pillar

  • Headline industry insights on specific sustainability practices that are material in the Good On You methodology

All of these measures are calculated based on ratings completed by Good On You in the past 12 months, at the time of publishing, and are updated quarterly.

The measures presented to you are specific to your brand size (large or small) as defined by the Good On You methodology. Read more about brand size distinctions

You can toggle between measures presented for all brands or for top rated brands. Top rated brand measures are calculated based on brands rated Good or Great at the overall level (for the overall average score measure) or the pillar level (for the relevant pillar measures and industry insights).

All overall and pillar-level measures are shown below, including the sample size on which the measure is based in brackets.

 

Benchmark Average Scores (and Sample Size)

Large

Small

All brands

Top rated brands

All brands

Top rated brands

Overall

24/100 (376)

74/100 (2)

45/100 (2848)

79/100 (479)

Planet

20/100 (376)

77/100 (5)

43/100 (2848)

87/100 (462)

People

18/100 (376)

78/100 (2)

35/100 (2848)

84/100 (219)

Animals

51/100 (304)

85/100 (37)

69/100 (2164)

86/100 (1010)

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