Welcome to Good Measures! Good Measures is an all-in-one sustainability hub designed to help brands of all sizes navigate, track, and improve their sustainability journeys. Developed by Good On You the Good Measures platform empowers your brand to understand its environmental and social impacts, benchmark progress against industry standards, and seamlessly submit updates to inform its public Good On You rating.
What is Good Measures?
Good Measures acts as a central workspace for managing your brand's sustainability profile. It translates the complexity of sustainability practices and disclosures into clear, actionable focus areas, based on the leading Good On You ratings methodology. Whether you are a small emerging label or a large global brand, Good Measures helps you pinpoint exactly where your efforts will make the most substantive impact next, as measured by your Good On You rating.
Key Functionality & Features
1. 360-Degree Impact Insights
Good Measures gives you a holistic view of your brand’s performance across three critical pillars: Planet, People, and Animals. By leveraging Good On You's trusted methodology, you get an transparent baseline of where your brand stands today.
Learn more: Why is Good Measures based on the Good On You ratings system? and How does Good On You rate brands?.
2. Tailored Guidance and Roadmaps
Sustainability isn't one-size-fits-all. Good Measures provides dynamic assessments and smart suggestions that automatically tailor themselves to your brand’s specific size, product categories, and current stage of progress.
3. Seamless Rating Updates & Progress Tracking
Good Measures is structure so you can easily identify areas across your sustainability practices where there is opportunity to implement new practices or disclosures that improve your Good On You rating. Manage your data via the structured questionnaire, provide supporting evidence and submit for evaluation by Good On You's expert rating analysts.
4. Credible Communication & Consumer Reach
Good Measures will help you prioritise the initiatives that matter and engage your consumers transparently. Improving your Good On You rating unlocks increased visibility among millions of conscious shoppers via Good On You and its partners, and is a strong-signal to sustainability-conscious consumers who trust Good On You ratings.
How it works
When you first log into your Good Measures dashboard, keep these basic navigation details in mind:
1. Invite and account creation
Sign up to get started with Good Measures. A Good On You brand support manager will get in touch about an invite. Alternatively, one of Good On You's retailer partners may have invited you to use the tool as part of your engagement with them.
2. Explore your rating
The three pillars (planet, people, animals) are broken down into key sustainability issues organised into focus areas. Each issue contains a series of questions and fixed answer options that assess performance on the issue. If you have a current Good On You rating, data from that rating will be imported when you start, so you can understand what is driving your current score and rating.
Learn more: Understanding your current rating data
Learn more: Factors affecting how a brand is assessed
3. Plan and prioritise
Benchmark your performance against Good On You's entire ratings database for brands of your size. Prioritise suggested issues where there is opportunity to improve your score. Bookmark the issues you need to focus on. Find service providers that can support acheiving your goals.
Learn more: Benchmarking
Learn more: Service Providers
4. Make updates and submit for review
Work with your team to input the data reflecting your current sustainability practices on each issue. Provide publicly available evidence that clearly reflects how your practice aligns with the answer inputted. When you've updated all issues you can submit to be reviewed by Good On You analysts and a new rating will be published based on the data that the analyst verifies.
Learn more: Factors affecting how a brand is assessed
Learn more: Making updates and submitting
Learn more: Evidence requirements
Learn more: Submission and review process
Non-discriminatory access to Good On You's Sustainability Label Scheme
A defining feature of Good On You's rating system — which distinguishes it from conventional certification schemes — is that brands do not apply for or commission their ratings. Good On You initiates ratings based on consumer interest, commercial demand, or customer requests. This means that brands cannot prevent themselves from being rated simply by declining to participate, and that the Good On You Sustainability Label Scheme's non-discrimination commitments are built into the structure of the system rather than being merely aspirational.
Good Measures is a tool to navigate, track, and improve your sustainability journey. When you submit data for review each answer must be supported by clear, credible and publicly available evidence. The standard and process of verifying each data point against that evidence is the same for any brand rated by Good On You. The draft score in Good Measures is based on the same methodology and scoring logic used for all ratings. The published rating after review will reflect the data that Good On You ratings analysts can verify, referring to submission data as well as their standard search for relevant sources. A brand's choice to engage with Good Measures does not determine the outcome of its rating.
Need more help?
Explore the rest of the Good Measures resources here or dive deeper into How We Rate including disclosure guidelines, best practices and tips for your specific industry and product mix.