Good On You Resource Centre

Everything you need to know about Good On You, our ratings and our products.

Good Measures

Brand Hub

Good Measures

Last updated on 01 Jun, 2026

Articles

Introduction to Good Measures

Good Measures is the sustainability hub that helps brands of all sizes understand their impacts, get tailored guidance on where to focus, and easily submit information relevant to their Good On You rating.

Good Measures Benchmarking

Benchmarking measures show the average scores and selected industry insights for your brand size, calculated based on brands ratings from the past 12 months.

Good Measures Service Providers

Good Measures highlights organisations that can help you improve your sustainability performance and communication in various ways.

Why is Good Measures based on the Good On You ratings system?

Since it’s based on a comprehensive and widely adopted rating system, Good Measures helps brands become more transparent and provides a credible solution for communicating progress.

Invites, account creation, sign in and account management

Once an invite is accepted and brand account is created and you can add multiple team member logins to the brand account.

Understanding your current rating data - pre-populated information, updates and corrections

Good Measures lets you dive deep into your existing Good On You rating, the source of all the information you will see pre-filled when you’re reviewing and making updates to issues.

How do I make updates and submit them for review?

Good Measures makes it easy to update your rating and submit it directly to Good On You. Simply follow these three steps.

Key factors affecting relevant issues and brand scoring

Good Measures considers a range of factors—such as your brand’s size, category, product range, and more—to determine what industry aligned best practices apply to your brand.

Product-level information (proportions, estimates and production cycles)

Report product proportions based on your product range over the past 12 month period, not anticipated production.

Providing evidence in Good Measures

Good On You will only consider publicly available evidence to back up your updates. This ensures transparency and empowers better consumer choices.