What we rate: real-world issues
This section explains what is assessed, disclosure guidelines and application for different types of brands, for all areas of assessment across planet, people and animals.
Last updated on 21 May, 2026
Core Criteria
Good On You first assesses brands on a group of fundamental sustainability issues to understand whether they meet the baseline of what we expect from responsible business conduct.
Planet - Resources and Waste
The resources and waste area evaluates how a brand manages the lifecycle of the products it sells, including material and ingredient sourcing to end-of-life.
Planet - Climate Change
The Climate Change issue assesses how a brand understands, measures, and reduces its greenhouse gas emissions across its value chain.
Planet - Commodities Impact
Commodities impact evaluates how a brand manages the sourcing of agricultural and mineral raw materials that are critical drivers of global environmental change.
Planet - Chemicals / Ecotoxicity
The chemicals area evaluates a brand’s efforts to manage, reduce, and eliminate hazardous substances throughout its production processes and operations.
Planet - Water
The water questionnaire assesses a brand's commitment to responsible water stewardship across its entire value chain.
Planet - Citizenship
Planet citizenship evaluates a brand’s public role in advocating for environmental change, and its accountability for negative incidents
People - Operational Risk
Supply chain and direct operations risk focuses on the transparency and management of a brand's value chain.
People - Commodities Sourcing
Commodities sourcing assesses how brands navigate the labour risks associated with the raw agricultural and mined materials that are foundational ingredients for consumer products.
People - Policies / Sourcing Policies
The policies area serves as the foundational framework of a brand’s human rights performance.
People - Assurance
Assurance serves as the verification layer to ensure a brand’s stated labour policies and ethical commitments are actually being implemented
People - Living Wage
Living wage assessment evaluates whether a brand has adopted a credible definition, and implements and verifies wage payments.
People - Collaboration
Collaboration evaluates how brands engage with external stakeholders to drive systemic change.
People - Citizenship
Labour citizenship evaluates the active dimension of a brand’s relationship with its workers and the broader global labour movement
Animals - Products and Animal-Derived Materials
The products and animal-derived materials section assesses whether and how a brand uses animal materials/ingredients
Animals - Animal Welfare and Commitments
Animal welfare and commitments evaluates the policies, targets, and frameworks a brand adopts to protect animal life across its supply chain and operations
Animals - Citizenship
Animal citizenship is about the leadership a brand is taking in animal welfare and protection.